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JD Power Award Winners – Three Years Running!
Our all-star team of agents and brokers are crushing it! In 2014, 2015 and 2016, we’ve ranked “Highest Overall Satisfaction for First-Time Home Sellers, First-Time Home Buyers, Repeat Home Sellers, and Repeat Home Buyers (Tied in 2016) among National Full Service Real Estate Firms” in the J.D. Power 2016 Home Buyer/Seller Satisfaction Study1.
The Most Recognized Brand in Real Estate
According to 2016 Millward Brown consumer survey2, the CENTURY 21 brand was identified as having “the most recognized name in real estate” among consumers presented with a list of competitors. According to a National Association of REALTORS® (NAR) study, reputation is the most important factor in choosing an agent.3
Century 21 is a Hit with Millennials
A recent demographic study4 showed that the Century 21 System ranked highest in Total Brand Awareness among both Hispanic and Non-Hispanic Millennials consumers, while the nearest competitor lagged a substantial 12 percentage points behind.
More Millennials have previously worked with a Century 21 agency to buy or sell a home more than any other brand. Century 21 is even “most likely to be considered” the next time Millennials decide to buy or sell a home and it’s “most likely to be recommended” by a Millennial to someone else.
A Company with Local and Global Reach
Consumers don’t always confine themselves to a city, state or even a country, so why settle for a brand that is only known locally? In the Century 21 System of independently owned and operated offices, brokers and agents are known around the world for helping buyers and sellers meet their real estate needs. With more than 110,000 sales professionals spanning 79 countries and territories, Century 21 is truly an international brand.
Powerful, Mobile-Responsive Website
Century21.com provides tremendous exposure for your listings, averaging more than 5 million unique visitors a month5 . Consumers easily access buying, selling and financial tools to help make their real estate dreams a reality. All listings with Century 21 Alton Clark are made premium listings on Realtor.com, Zillow, Trulia, Homes.com and Homefinder, and distributed to more than 500 national and local real estate websites at no additional cost, ensuring maximum exposure 24/7. Best of all, it requires no extra work. All of your listings are uploaded automatically for you.
1 The CENTURY 21® brand received the highest numerical score among 5 real estate companies for first-time home buyers and sellers, and repeat home buyers and sellers (in a tie for repeat home buyer) in the J.D. Power 2014 – 2016 Home Buyer/Seller Satisfaction Study. 2016 study based on 1,453 total responses, measuring the perceptions and experiences of customers who bought and/or sold a home between March 2015 and April 2016, surveyed February – April 2016. Your experiences may vary. Visit jdpower.com.
2 Study Source: 2016 Ad Tracking Study. The survey results are based on 1,200 online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years or, plan to purchase or sell a home within the next two years). Brand awareness question based on a sample of 1,200 respondents. Results are significant at a 90% confidence level, with a margin of error of +/-2.4%. Recognition question based on consumers aware of brand in question. Results are significant at a 90% confidence level, with a margin of error of +/- 2.4%. The study was conducted by Millward Brown, a leading global market research organization, from May 4 – May 25, 2016.
3 Source: National Association of REALTORS® Profile of Home Buyers and Sellers 2010
4 Source: 2016 Demographic Ad Tracking Study. The survey results are based on 800 Hispanics, 1,000 Millennial (ages 18-35), 1,000 Gen X (ages 36-50), and 1,001 Baby Boomers (ages 51-69) online interviews with a national random sample of adults (ages 18+) who are equal decision makers in real estate transactions and active in the real estate market (bought or sold a home within the past two years, or plan to purchase or sell a home within the next two years).
5 Source: Google Analytics, March 2015 – April 2016
