The Century 21 Business Builder is a free tool that offers Century 21 brokers and agents an effective way to target prospects and clients. You can upload contacts and set them up to receive a variety of ongoing marketing communications. The step-by-step CRM guides you through customizing email marketing campaigns, stay-in-touch programs, new home listings, greeting cards and more.

You can choose between pre- or custom-written content, add personal messages and photos, and easily attach any of your listings. You can even set up an action plan, with a series of relevant emails to targeted audiences at scheduled intervals to keep your name front and center. What’s more, you can track who has opened and clicked on your emails. The Century 21 System enables you to keep your name top-of-mind with prospects and clients.